"I've gotten used to the the boots I've looked on Zappos following me around as I browse the web, but Verizon Wireless has taken this tracking to a new level with its updated privacy policy.
Under the new policy, Verizon will be tracking the websites you visit, the apps you use and the location of your phone, and then using this information to provide targeted mobile advertising. Verizon will also be sharing this information with third parties, though they claim it will be on an aggregated basis that won't reveal personally identifiable information.
According to Verizon, the specific information collected includes:
- Addresses of websites you visit (which may include search terms you used)
- Location of your device
- App and device feature usage
- Information about your use of Verizon products and services (such as data and calling features, device type, and amount
of use) - Demographic and interest categories provided to us by other companies, such as gender, age range, sports fan, frequent diner, or pet owner ("Demographics")
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